Duesenberg produce fantastic guitars and as an owner of a Starplayer TV, I feel no shame in being overly bias towards the German company, but I don’t necessarily agree that a good electric guitar should cost anywhere near £1000.
…I presume Duesenberg do their market research, so they must be confident their new Dave Stewart model will sell in abundance…
The economic downturn over recent years has left many guitarists simply unable to purchase their dream guitar. A recent Guitar Jar article debates the fact that companies such as Fender & Gibson are overpriced, cashing in on their legacy, producing below standard instruments whilst sticking a hefty retail tag around the headstock.
Guitar manufacturers who hand craft their instruments are rightly justified in demanding a higher retail price, but do the manufacturers who mass produce their instruments need to re-think their pricing strategy?
Despite the current economic downturn, I’m extremely curious to know the statistics of new guitar sales for instruments priced in the £1K price region. Have sales dropped for guitar manufactures, or is the guitar playing community pumping money into new purchases regardless?
Looking at Guitar Jar’s web stats recently, it’s interesting to note that the most visited page is the Duesenberg Starplayer TV review. There’s certainly a lot of interest for Duesenberg, helped no doubt by the increasing uptake of endorsements by some of the worlds leading guitarists, with Dave Stewart being the latest axe-wielder to have a model created in his honour. I was flabbergasted to read the price of his Duesenberg model to be in the region of £5,000.
In addition, Duesenberg seem to be popular in the Christian worship scene, with guitarists such as Stuart Garrard and Nigel Hendroff regularly playing Starplayer TV’s.
I presume Duesenberg do their market research, so they must be confident their Dave Stewart model will sell in abundance, resulting in a profitable campaign. With the increase of individuals posting video clips of themselves playing “Hillsong” riffs on Starplayer TV’s, it does seem evident the guitar playing community has money to spend.
Maybe £1000 isn’t too much to spend on a guitar; the quality of Duesenberg guitars is fantastic and I remember playing the Starplayer TV for the first time at Oasis Musical Instruments and being extremely impressed by the action of the volume/tone controls and most importantly, the guitar tone.
I didn’t pay £1000 for my Duesenberg (ex Sean Tyla guitar); I was fortunate to get an extremely good deal on a part-exchange, but I do often ask myself, “Would I spend £1K on this guitar?”.
If I had the money, the answer would be a firm yes. I wouldn’t spend £1000 on a new Fender or Gibson, but Duesenberg really do seem to produce instruments that are of high quality, full of tone and will provide enjoyment for many years to come.
Are you a Duesenberg player or are you seriously considering spending £1K on a new guitar? If so, we’d love to hear your opinion below.