Ξ Leave a comment

Virgil Guitars Uses Kickstarter to Fund Business

posted by
Virgil Guitars Uses Kickstarter to Fund Business

An artist and guitarist since the 1970’s, Virgil Mandanici set out to make guitars that would be exceptional in tone and playability first and foremost.

Virgil Guitars Duelling DragonsAfter 35 years of playing guitar, he decided it was time to craft guitars that would feel, play and look better than anything anyone has ever played before – thus Virgil Guitars was born!

As a master craftsman, Virgil has drawn his building career from several luthiers over the past several years to make these incredible guitars. The inlay and appointments on his guitars are simply a testament to his attention to detail.

Says Virgil, “After playing guitar for over 35 years, I knew what I was looking for in tone and how a neck should feel and had been willing to go to any length to achieve the ‘perfect’ guitar fit for myself, and ironically, other players.

On certain models, they come with a DVD that shows the birth of my guitars starting out with a chunk of wood all the way to a music video – I do every step of this process by myself, in-house. Since they are “One-offs”, there will NEVER be two guitars alike, so all owners of a Virgil Guitar will have their own unique tone and feel. I also make different guitars to fit different budgets, since most players to not want too much ornamental appointments on their guitars”.

Virgil had experienced a slowdown in sales over the past year as so many other builders have in the custom guitar building industry and decided to take a different approach. “I had spent my first few years as a builder developing my skills and spending most of my profits on state-of-the-art equipment, processes and supplies to build up an inventory but this year, things have slowed down so much, I wasn’t able to allocate any monies towards advertising.” says Virgil. In comes “Kickstarter”. Virgil saw an opportunity to get his name out there and get busy making at least something via a Kickstarter campaign.

Kickstarter is one of several “public funding” websites that is an all-or-nothing system to raise moneys to achieve a specific monetary goal and usually has people offering items for visitors to make “pledges”. Virgil launched his campaign on August 7th, 2014 and within the first 48 hours of the campaign he not only reached his goal, but jumped up to a whopping 210% of his goal of $5000.

This was due to an anonymous person pledging to a $10,000.00 guitar that includes 12 frets of inlay and a round trip plane ticket to pick up the guitar next year. Says Virgil “We were ecstatic! I about fell over seeing things excel so early on in the campaign and we have had an overwhelming response to all of the things I am making for people with pledges starting at only $1 to help me reach my dreams and get these guitars known by the world. I am making wood guitar picks, fretboard key chains and my original ‘Fretboxes’, offering guitars that start at $2600 – oh, and 2- $10,000 guitar builds!”

At of the writing of this article, Virgil’s campaign was at 260% of goal and he’s still pushing for the stars.

About Virgil Guitars:

Share This Article

You may also like...

Submit your equipment reviews

Do you own a guitar, amp, effects pedal or guitar accessory that you love (or hate!). If so, become a Guitar Jar Magazine Contributor and submit your reviews for other guitarists to read.

About the author:

Sam is passionate about talking all things guitar related and started GuitarJar.co.uk to help encourage all guitarists in their guitar playing journey.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Search Guitar Jar Magazine

Sign up to our Mailing List

* indicates required

I'm interested in: